In business there is work to be done, problems to solve, deadlines to meet, and customers to satisfy. But how is this getting communicating?

For technical and non-technical counterparts, effective communication can pose a challenge – especially if both parties are not fully knowledgeable in the subject matter at hand. Oftentimes, techies can’t seem to convey what they believe to be simple information to a non-tech audience; conversely, the audience struggles to understand and interact with the knowledge presented.

This common communication barrier can spell problems for teams that must work together to reach goals.

Let’s use IT Project Managers as example. It is a well-known, anecdotal truth that a gap exists between the “tech” language of designers, draftsmen and analyzers and clients or representatives. Tech individuals have spent time learning to abbreviate and problem solve in a unique way that may not resonate with clients and customers. In this case, the IT Project Managers’ role is to fill in as a scaffold between the specialized and business side by communicating in clear and laymen terms that resonate with the group as a whole.

That’s a pretty hard feat with a language difference.

The What the Tech?! workshop is designed to help non-technical people working with technology build their digital fluency and understand how to work well with technical teams. “Businesses work best when the teams are able to speak each other’s language to move forward and innovate,” says Kris Younger, Director of Education. “With years of witnessing this divide, Zip Code Wilmington created this workshop to work on both sides of the tech divide to help facilitate seamless teams that are able to bring ideas to fruition.”

The What the Tech?! workshop seeks to provide attendees with:

  • A holistic understanding of software development and the internet
  • A stronger understanding of how to work well with technical people
  • Skills to break through technical terms and jargon
  • Greater understanding of how to make well-informed and sustainable technical decisions

Join us on Wednesday, May 15th at Zip Code Wilmington for What the Tech?! from 8:30 A.M. to 4:30 P.M. The cost is $375 per person and includes breakfast and lunch. All materials will be provided. 

To register, visit